Apple Inc., a leading technology company with exceptional products and services, is one of the top companies in the world. According to The Verge, there are more than 1 Billion active iPhone users globally and 1.65 Billion users of Apple products.
In this article, we have chosen Apple Inc. to perform a SWOT analysis. First, we will discuss Apple’s background and its situation in the technology industry and its connection with this growing industry. Next, we will continue to perform a SWOT analysis that designates Apple’s strengths and weaknesses, as well as opportunities and threats. Finally, Zoomio editorial team, in this analysis, is going to explain Apple’s SWOT situation in the modern world.
Apple’s past, present & future in the technology industry
In 1977, Steve Jobs and Steve Wozniak founded Apple company in Cupertino, California. Since then, Apple has amazed its fans and users by introducing irresistible products and services until today.
We all love iPhones, iPads, and MacBooks. Quality in Apple products is exemplary, and many other companies have tried to become great like this company. For instance, Samsung, a South Korean rival in the cellphones industry, has competed with Apple for many years.
Apple Inc. was the most valuable company in the world many times, and a few weeks ago, before publishing this article, Microsoft passed Apple and became number one. But that does not diminish Apple’s value in the technology industry. Apple Inc. is an active business in many other industries as well. For instance, Apple is developing an electronic and self-driving car (Apple Car) which maybe we will see this product in 2025.
Also, Apple provides impressive services in the Internet industry by promoting the Safari browser, Mail App, and Maps and helping developers create more iOS, macOS, and watchOS apps. Therefore, Apple is a giant in the technology industry by having deep roots in different technology industry sectors.
SWOT Analysis of Apple Inc.
Strength, weakness, opportunity, and the threat or SWOT analysis, is a structure to assess a company or business’s competitive environment and strategy. By running SWOT Analysis on Apple company, we will explain Apple’s weaknesses and strengths and opportunities and threats.
Apple Strengths
Apple’s strengths can be explained in many words, as you can see below:
- Apple brand is one of the most valuable brands in the world.
- Using top and unique technology to develop products and services
- Apple uses Liam to recycle Apple-made products. Liam is a robot made by Apple. Liam can divide used or broken iPhones to use them again in the manufacturing process.
- Excellent customer care and service.
- Unique product designs.
- Updated marketing strategies.
- Developing excellent operating systems for its products, For instance, iOS for iPhones or macOS for MacBooks.
Apple Weaknesses
Companies, even the best ones, have Weaknesses. For example, you can have a look at Apple’s Weaknesses below:
- over-priced products compared to the same products from rival companies.
- The incompatibility between Apple products with different operating systems, like Android or Windows.
- They are tracking users and using their data and information to gain more profits and advertisement advantages.
Apple Opportunities
Opportunities are the most valuable assets of companies, and they must use them to grow. You will see Apple opportunities below:
- Having and gaining more customers by consistent customer growth strategies. Apple’s retention rate is %92.
- Attract more specialized and professional employees from other companies.
- Creating more marketing and distribution network in different countries.
- Expand services and more investment in the music and video streaming industry.
- Introducing Apple Cars and expanding services in the Self-Driving vehicles industry.
Apple Threats
Now, let’s look at threats that Apple is facing or maybe face in the future.
- Covid-19 pandemic and followed shortcut in chipsets can reduce Apple’s profits in the coming years and 2021 remaining quarter. Also, future pandemics can happen as well.
- Supply-chain issues because of the Covid-19 pandemic.
- More competitors with innovations in the market and technology industry.
- Political disputes between the US and China lead to more tariffs from China.
- App Store policies and its development with other companies and developers. For instance, Epic Games and recent lawsuits.
Apple & Future
Apple’s future depends on its innovation, products, and services. When we ask people why they love Apple products, they say it’s unique and has better quality than other brands. So, if Apple keeps introducing innovative products with high quality, it will be hard to estimate when Apple will fall.
Conclusion
In this article, we learnt about when and how Apple Inc. came into life. Then, we checked this company by running a SWOT analysis. As a result, we understood valuable information about Apple’s strengths, weaknesses, opportunities, and threats. Furthermore, we had a great observation of Apple’s future in the technology industry.
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