Using Google Services, like Google My Business or Google Ads, can be the essential decision you will make for your business or brand. According to Google data, 3.5 billion users search on the search engine daily. Have you seen the “Ad” on the first search results on Google? Yes, these Ad signs are Google Ads services. You can also be number one on specific search keywords and results with an effective Google Advertise plan and strategy. Zoomio editorial team is currently working on excellent articles about Google services, and you can read about Google My Business Zoomio Blog, or you can click on the below links:
“How will Google My Business Help your Real Estate Business?”
“Why is Google My Business important to your business?”
Now let’s find out how you can elevate your business using Google Ads!
What Is Google Ads Service?
Google Ads is a paid online advertising system. Before 2018, Google Ads was called Google Adwords, and Google decided to perform a rebranding for this papular service. To give you an idea of how Google Ads works, users get the results of their search on a search engine results page (SERP) when exploring a keyword. Eventually, those results come up with an Ad tag on the left side of the link name. These results are paid advertisements targeted by keywords.
Always remember, users mostly use the services and links they are on top on page one. Also, do not forget that doing an advertisement on Google does not guarantee that you will be in the top search results, and you will get absolute success. But, with an effective Digital Marketing and Google Ads campaign, you can get more engagement and user entry on your website or business.
How does It work?
Google Ads works with a pay-per-click (PPC) standard. Pay-per-click means websites and businesses choose a precise keyword on Google and make requests on it; actually, they are contesting with others also targeting the keywords.
Users have three options for using the Google Ads service:
Cost-per-click (CPC):Â The price you pay when a user clicks on your ad.Â
Cost-per-mille (CPM):Â The price you pay per 1000 ad impressions.Â
Cost-per-engagement (CPE):Â You pay according to users’ engagements and click on your ad
There are five types of Google Ads campaigns which you can use depending on your digital marketing strategy and plan; Search campaign, Display campaign, Shopping campaign, Video campaign, and App campaign. Each campaign has its specific uniqueness, which you can take advantage of on your digital marketing plan with Google Ads.
Are you looking for a Google Ads campaign? Do you need help? Contact Us Now for a free consultation!
