The covid-19 pandemic is almost over, and Canada’s job market is getting more engaging. As a result, more people will find a new career or work from offices rather than homes nowadays. Meanwhile, companies are looking to hire the best possible employees, and the workforce, on the other hand, is looking to find the best employer. In this case, Human Resources Teams and Managers play a paramount role in creating a bridge between employees and employers.
This article will analyze four major companies’ employer branding techniques and online external recruiting best practices in Canada: Home Depot, Walmart, Rogers, and Shopify.
These famous and significant employers in Canada attract thousands of employees each year, and all together, they are having an enormous effect on Canada’s job market and unemployment rate. Before starting our analysis, we will discuss employer branding techniques and online external recruiting best practices. Now lets read about Companies Hiring Analysis in North America
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Employer Branding & Its Importance
Employer branding will identify an employer’s reputation among the workforce and its current employees. Good employer branding attracts more candidates for positions inside the company and attracts leading employees from the job market.
For instance, imagine a company with a good employer reputation doing great in the job market. According to the latest data from HubSpot, a leading American developer and marketer of software products for inbound marketing, sales, and customer service, A good employer brand can decrease turnover rates by 28% and shorten companies’ costs-per-hire by half. Further, 75% of operational job seekers are likely to apply to a job if the employer vigorously manages its employer brand.
Online External Recruiting Practices & Its Importance
With the help of their HR department and teams, companies and businesses are creating attractive funnels to attract as top employees as possible. The HR department, by using technology, social media, and connections, uninterruptedly is looking for the best employees. Also, they will try to substitute these workforces with the current force, which has already decided to leave the company.
An excellent online external recruiting service will attract the right employees and helps the company’s position in the job market. We will analyze the mentioned companies by understanding the importance of employer branding and online external recruiting.
Home Depot | The Lovely Orange
Home Depot, the most significant home improvement retailer in the United States and Canada, is a well-known employer in North America. According to the Home Depot website, Home Depot operates 182 stores across Canada with more than 30,000 employees.
Home Depot is providing many benefits and factors to attract the workforce. For instance, they give these core values to their full-time and part-time employees:
-Taking care of our people
-Giving back to our communities
-Doing the right thing
-Excellent customer service
-Creating shareholder value
-Building strong relationships
-Entrepreneurial spirit
-Respect for all people
Home Depot uses many different platforms, including social media, to hire new employees. This company has a unique website page to post new positions by user locations. You can access all job positions on one page and explore each position. The Home Depot HR teams also post available positions on Indeed, Glassdoor, and similar platforms. Job seekers can also check Home Depot’s social media to find out about job opportunities.
The Home Depot’s benefits include Health & Dental FT & PT Benefits, Tuition Reimbursement, Competitive Wages Commensurate with Experience, Paid Time Off Benefits, RRSP Contribution, Bonus Plans – Profit Sharing & Employee Stock Purchase Plan and many more benefits.
Walmart | The Blue Giant
Walmart is one of the considerable well-known retail companies in North America, especially in the US and Canada. Only in Canada, there are 408 Walmart stores across the country, with more than 90,000 employees.
Walmart is doing fantastic by giving out job availability flyers in the stores. In addition, at the entrance door, customers and job seekers can find brochures and read all information they need to apply for a position at Walmart. Also, job seekers can hand in their resumes to managers and offices in the stores.
Like any other retail business, Walmart posts job availabilities on its website page and social media. Also, the workforce can find direct job ads on Indeed, Glassdoor and similar platforms.
Walmart provides these benefits to attract the workforce; Collaborations with centers of excellence for quality care, Virtual doctor visiting with no co-pay, No-cost counselling sessions, 16 weeks of paid time off for new birth mothers, College for just a dollar a day, $9 gym membership, 10% discount in Walmart stores, A financial inducement for healthier life preferences, A company companion for stock purchases and many more benefits.
Rogers | The Expensive Red
Rogers Communications is a Canadian communications and media company performing mainly in wireless communications, cable television, telephony, and the Internet. Rogers has 294 stores across Canada, and during the pandemic, Rogers mostly switched to online self-serve and services.
Rogers is one of the immense communications companies in Canada, employing more than 24,000 workforces. Also, Rogers has a unique system for using the workforce. Primarily for customer service and care departments, Rogers deals with customer service companies to provide services for their customers.
Rogers posts and creates job opportunities on their original website and platforms like Indeed and Glassdoor. Job seekers can also find flyers in the Rogers store across Canada.
Rogers Communications is providing these benefits to attract and retain employees:
-Health Insurance
-Life Insurance
-Dental Insurance
As a top Canadian communication company, Rogers plays an essential role in Canada’s job market.
Shopify | Future is Here
Shopify is a Canadian international e-commerce company based in Ottawa, Canada. This e- commerce company employed more than 7,000 employees. Shopify is doing fantastic, with more than 1,700,000 customers in almost 175 countries.
Like any other company, Shopify uses its main website to attract job seekers, and the workforce can find job opportunities on many other hiring platforms. In addition, this well-known e- commerce company provides many employee benefits such as health care, dental insurance, and paid vacations.
Shopify HR team offers these benefits to attract the workforce:
-Health benefits for new employees
-Flexible work hours
-Telecommuting
-Transit subsidies
Shopify also hires confirmed and skilled freelancers for their projects. This is how they keep growing their workforce power, and this is how they can control.
Which Company is Doing Better?
The critical factor for companies to attract the best employees and new workforce into their organization is to distribute their job opportunity ads across many platforms. On the other hand, companies must establish competitive benefits for their workforce for two primary reasons first, to attract employees and second, to retain current employees.
Nowadays, more people find jobs online; therefore, companies must find more creative ways to post job ads on their websites and platforms.
Conclusion
In this article, we analyzed four top companies in North America. First, we explored how they find new employees. A similar factor in all these companies as they have exceptional attention to their social media platforms and main website to attract employees.
