Once upon a time, Yahoo was a dominant search engine, News source, Chat messenger and celebrity news source. But, when Google search engine and its similar services to Yahoo, for instance, Gmail, launched, Yahoo lost so many users, which continued until Google became the dominant and first choice of users.
This short article will discuss how Yahoo lost the game to Google. Zoomio editorial team also has more amazing articles, which you can read HERE!
Strategy Is Critical
According to many analysis experts on the web and data, Google followed a fantastic strategy from the beginning; Google did not organize information and search results. Tim Berners-Lee invented the Googles method to create access into the world of data and information.
Yahoo had a chance to buy Google in 2002 for 1 billion dollars, but Yahoo executive team did not want to make this purchase, and I believe this opportunity cost Yahoo a fortune, and they lost it. Also, Yahoo had the plan to purchase Facebook, Tumblr, and Flickr, But the same faith happened, and all these online platforms became Yahoo’s rivals.
Also, another critical factor of Yahoo’s loss is Google and Facebook have come to dominate the online advertising market from where Yahoo emanates its revenue.
Yahoo! Decided Not To Change & Hackers
After years, Google, Facebook, and other rivals tried to create innovative services for users. They launched new chat services, new features, and new ways of marketing and data mining.
Yahoo kept the same services and did not follow the trends. Only Yahoo Mail service was able to keep users, but security breaches and failures also led Yahoo to lose many Mail service users. Between Jan. 1, 2012, and Dec. 31, 2016, Yahoo mails services encountered many breaches from hackers. These events led to losing users.
In conclusion, Yahoo lost the game to Google because of not being innovative and doing updates and launching new services with great features.
